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About General Pants Co.
Founded in 1972, General Pants Co. has established itself as a leading Australian fashion retailer specializing in global youth culture and street style. We curate a diverse mix of international and local brands, offering a unique blend of denim, skate-inspired apparel, and contemporary trends for the fashion-forward individual.
Our Mission
Our mission is to disrupt the average and provide our community with the most relevant fashion, music, and art-inspired styles from around the globe.